Thursday, November 02, 2006

Mobile Internet meets high fashion

I'm not ashamed to admit it – I enjoyed "The Devil Wears Prada" and my wife got me hooked on "Project Runway" – so I was actually somewhat curious to see what a fashion designer would do with something rather far afield of clothing: a Cadillac SRX. In this case, the vehicle in question was a new 2007 model year SRX featured as a project vehicle in the GM booth and designed by Dana Buchman in an effort to attract women to the new crossover SUV. Of course, my interest was piqued when it was announced that the Dana Buchman Cadillac SRX was equipped with the the ultimate in fashion accessories, a KVH TracNet 100 mobile Internet system, a feature that set it apart from the three other GM vehicles with TracVision and large TVs also on display here.

The Dana Buchman Cadillac SRX

According to Cadillac's Doug Schumacker, who appeared on the Into Tomorrow broadcast earlier today, the Dana Buchman project vehicle was intended to give the New York fashion designer an opportunity to design the interior of the car, including all amenities and add-ons, and create a stylish vehicle for a professional woman. When he mentioned to her that wireless, in-motion Internet was a reality for cars (TracNet, take a bow), she was amazed that such a thing was available, thought "it was the best thing since sliced bread", and decided that it had to be a part of the SRX project.

Sleek, stylish...it could only be MSN TV on the in-car video screen via TracNet 100

Well, it's not an outfit made of plants or recycled materials as featured on Project Runway but this is one stylish ride. I'll let Alex Nunez from Autoblog cover the details but as you can see from the photos above and below, it's comfortable, easy on the eyes, and the mobile Internet access is central to the vehicle's interior and its passengers.

Tim Gunn and Heidi Klum would approve